The Fourth Industrial Revolution (4IR) promises to deliver endless growth and profit opportunities to all businesses that can correctly navigate the era’s rapid pace of change and technological advances. But first, supply chains must advance to meet the speed, risk and performance demands of the 4IR. To make this leap, organizations must be able to predict with better accuracy the full impact of dynamics across their entire business ecosystem and have the ability to take the right actions at the right time to achieve the desired business results.
While most organizations are well versed in managing distinct supply chain phases, it’s the dynamic complexity of constantly adapting, hyper-connected ecosystems that create the biggest pain point for businesses. Using a range of specific cases across various markets and industries, our research illustrates the need for a scientific method of predictive emulation in order to provide rational and unbiased mechanisms to advance multi-stakeholder, systems thinking in ways that harness the opportunities of 4IR, respond at the required speed and cost, and fulfill the goals of sustainability agendas.